December 29, 2018

Get more leads to convert to customers

Do you know your main marketing goal for 2019? If it’s to increase the number of leads converting into customers then you need to ensure that the user experience of your website is very good.

“Twenty-five percent of shoppers leave websites without buying simply because the website is too difficult to use” (statistia)

Potential customers will leave your website for alternatives which are more responsive on mobile and require less thought at the checkout. It’s easy for the buyer because there are so many options available to them, just a Google search away.

There is a simple way to improve the customer experience for the buyer and to generate more sales, which is by producing interactive content.

“93% of marketers agreed that interactive content is effective in educating its buyers” – Ion Interactive

Have you considered interactive content? Business owners agree that interactive content is more effective than passive content in generating sales:

  • Configurators
  • Calculators
  • Wizards
  • Interactive White Papers
  • Assessment tools
Interactive content
Interactive content