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How to optimise your Google business listing for search

How to generate more sales for your eCommerce business

Google Business listing

“Just when I feel like I’m understanding Google, they bring out another product and i’m even more confused”. Does this sound like you? Don’t worry, as you’re not alone. Google has introduced over 40 products over the last five years and many people find it difficult to keep up with all the changes.

But it’s not as complicated as it sounds. The basic thing to remember is that since 2014, Google My Business (previously Google Places) has been the central hub which determines how your business appears on Google Maps, Google+ and Google Search.

But what use is it to my business? Well, if you’re targeting local customers and don’t have Google My Business setup, then you are missing out on potential sales. Having a listed business increases your presence on Maps, Google+ and search, but optimising your Google My Business will also improve your reputation and is paramount to ensuring your company looks professional online.

In this example below, I have searched ‘chinese restaurant’ which generates Google Map results for ‘Chung Ying’ in local search. Being in position one for this search term will give Chung Ying the lion share of the 2,900 monthly searches and because the business has an optimised Google My Business page it also gives customers vital information for making a purchasing decision, such as opening times, reviews, phone number and address.

Google business example

Where is my Google Business listing?

A simple measure to verify whether you are listed is to type your company name into Google. If you don’t see it appear on the right-hand side of Google then it’s likely that you haven’t registered your business. Registering is simple, especially if you already have a Google account.

  • Enter your business name and address
  • Select or add your business
  • Click on your business listing if it appears among the selected matches
  • If it doesn’t appear then select ‘add your business’ and provide the necessary information.

Photographic evidence of your address will appear on Google, which is worth noting if you want to portray a professional business address. If your work address is your home address, then this will be showcased to all your potential customers when they search. Once you’ve registered your business, you will be asked to verify it by post. You will receive a verification code by post, like this one below and be asked to submit it. Then, within 3-5 days you will see your business listed on Google.

Google My Business verification

Optimising your Google business listing to generate traffic

When customers search for your business they want to find important information quickly to help them to make decisions on the time of day to visit, whether to walk or drive etc. When you sign up to Google My Business you will have the option to add your business address, opening date and hours, phone numbers to your listing. All of which are important to customers for accessibility, but photos can additionally be a great tool for showcasing your businesses logo and interior space, so customers get a better understanding of the size and identity of your company.

How else can I optimise my listing? Google Business reviews and Insights are great features for generating traffic to your website. The quality and quantity of reviews on Google is one of the most important factors for local SEO.

But here is the full list of benefits of Google reviews:

  • Local SEO ranking
  • Business reputation
  • Building trust with customers

How to increase your traffic with InsightsMuch like other Google products, My Business has its own tool for data analytics, which is called Insights. This can be used to help you to track how often your web visitors are clicking on your phone number, photos and where people are located.

  • Find queries used to find your business
  • Discover how customers search for your business
  • Understand where customers view your business on Google
  • Find the Google services that customers use to find your business
  • Search the areas where customers request directions to your business
  • The number of Phone calls
  • The number of photo clicks
Google My Business searches

Solving problems with Google My Business

By signing into Google My Business you’ll be able to make edits to your business listing. So there is no need to worry if you’ve made a mistake or your business has changed location or permanently closed. Changes can be made from the info section of Google My Business.

But, if you become stuck there are some good resources for getting support. In the UK, Google has a 24/7 support number, which you can use to be directed to the correct team – 0800-169-0455. There is also a Google My Business support forum, where experts contribute to help beginners.

Don’t forget that if you need more immediate help then Grand Central Digital is here to help you. Send us an email or give us a call and we’ll look to help you with your enquiry. Solving problems with Google My Business


There you have it, Google My Business really isn’t as intimidating as it looks. You could be mistaken for thinking that it’s highly technical, as the interface and language appears this way. But, within a small time you could be up and running with your website appearing on local search engines.

So now you’ve setup your Google My Business, what’s next? Next, you should be looking at your Google Business reviews, which are an essential part in building trust and confidence with potential customers.