Have you ever had hopes of writing a blog post which will generate 1000s of page views, only for this goal to be shattered when the topic doesn’t gather interest?
If so, you’ll know that this can be disheartening and it can be easy to give up. So what do you do? Many people have found success by using SEO tools like SE Ranking, Google Keyword Planner and Google Trends.
But, there are a few things you should know before going ahead with writing your blog post to ensure you generate the traffic you desire. This post will tell you what you need to know to make sure your next topic doesn’t flop but instead becomes one of your most popular articles.
Choosing your topic for the blog post
If you’re looking for a topic or keyword to generate traffic to your website then you have lots of options, including Google related products. But, in this example, we’re going to focus on SE Ranking an SEO tool which is designed to be used to improve your marketing strategy.
How do you find a topic or keyword to write about?
- Firstly, sign up for a membership or free trial with SE Ranking. Then, navigate to the keyword research section and search for a particular topic in the search bar. As an example, imagine that you own a yoga studio and want to generate interest around ‘yoga classes’
- Then, find the ‘similar keywords’ section within SE Ranking. Find a relevant topic to write about, ensuring that you choose keywords which have 1000 monthly searches or more to maximise the probability of ranking. For example, ‘Yoga beginners classes’ has 1300 monthly searches.
Once you have found a topic or keyword to write about, you need to decide on a sub-topic to include in your blog post. This could be based on location or price.
e.g. Yoga beginner classes in Birmingham, Best priced yoga beginner classes
Crafting the headline for the blog post
Do you realise how important headline writing is? Perhaps if you don’t then you might be convinced by the following, “”eight out of 10 people only read the headline” [campaignlive.co.uk].
To be clear, this means that the majority of people reading a headline of a post on the internet will not read the copy which follows it.
There are many helpful resources for improving your headline writing, including Copyblogger, a content marketing tool which pulls together detailed research.
But, so that you don’t have to search the internet for all these headlines, we have picked a few of our favourites:
- How-to posts: The style of these type of headlines suggest that the reader is going to learn something. Once you’ve got your keyword or blog topic from above, you should find it easy to write a ‘How to’ headline which have been proven to be some of the most popular blog posts
e.g. How to create your own website, without any prior experience
- List posts: They are proven to generate website traffic and are also one of the most shared article types, according to Sumo.com. Why do they generate clicks to websites? When you are writing in such detail it gives you social proof that you have done your research and are likely to be an expert on the topic.
e.g. 6 of the best books released in 2019
- Explanatory posts: Similar to with the list posts, this style of writing highlights that you are knowledgeable on the subject and provide value to the reader.
e.g. Why is my car burning oil?
- Using the word ‘Ultimate’: These posts are supposed to be comprehensive and in-depth, so by using the term ultimate it highlights that it’s going to be a long post [over 1500 words].
e.g. Ultimate guide to dropshipping
How do you choose your subheadings?
We have just talked about the importance of headlines, but subheadings are also really important to keep readers interested and maintain a good flow for your topic.
There are various platforms you could choose for finding subheadings, but one which we would recommend is again through the SE Ranking tool.
Once you’ve done the previous steps and got your keyword and headline planned, you can start looking for sub-topics which people are also interested in. You can do this by going to the Keywords suggestion tool and then by clicking on ‘long-tail’
Using ‘Yoga Beginner Classes in Birmingham as an example, we can see that people search for the following ‘Cheap Yoga Beginner Classes in Birmingham’, ‘Yoga Beginner Classes in North/South/East/West Birmingham’, ‘Beginner Yoga Class Sequence’ and ‘Yoga Beginner Class 20 minutes’.
Based on the previous, we can see that people have an interest in price, location, time and teaching yoga. So we could split the sub-topics into these four areas. We would recommend that you choose 4 or 5 sub-headings.
What else should I include in my blog posts?
Catering for your audience is vital when you’re writing blog posts. We need to stay up to date with the latest customer preferences and SEO updates, otherwise people will not want to read our content and/or the search engines will not choose to rank us for certain keywords.
To stand the best chance of scoring well for both, we need to consider using high quality images and video, which people are consuming more. We can also use tables, charts and infographics for giving clarity when reading data.
If you’re feeling ambitious you could also try starting your own YouTube Channel or Podcast to support your writing, the latter of which is gaining in subscribers.
Finally, before publishing your post, you should check that it meets SEO requirements. We could write a whole other blog on this, but below are some basic SEO measures you should check:
- Page speed: How quickly your webpage loads will have an effect on the ranking position on Google. Get a website developer to check that your website loads in under 3 seconds, otherwise you might be penalised.
- Keyword inclusion: The days of keyword stuffing are well and truly over, as Google will definitely penalise this now. But, once you’ve got your keyword of choice you should look to naturally include it in your blog including in the headline, introduction text, throughout the copy and in meta tags
- Meta description and tags: It is still important to write engaging meta descriptions, as well as heading and alt tags to ensure that your blog is easy to find by Google robots. But also to encourage people to click on your post and read more.
- Quality and quantity of content: If you work in marketing, you’ll know that it’s probably as difficult as it’s ever been to rank on Google. But, if you write quality content regularly then you have a good chance and also worth noting is that the top-ranking blog posts now are usually longer in content (1500 words +). Data suggest that people like reading long blog posts, potentially scanning through different sub-topics to find important parts.
How to get started when you have writer’s block
Most marketers and business owners suffer from the dreaded writer’s block at certain times and unfortunately, there is not a proven method for resolving this, which works every time and for every person.
It may be as simple as changing the location and working in a coffee shop to get more momentum going with your writing. But, if location isn’t a problem then we have some alternative techniques which could help you below.
- Start your new paragraph with a question which addresses the target audience. See how in this blog post we have asked a question which helped with the writing afterwards
- Write about the sub-topic or subheading which you understand or have researched the most, even if this isn’t at the start of the blog
- Breakdown your text into bullet points rather than long sentences to make it easier to digest
Now that you know the basics for writing blog posts that generate 1000s of page views, you’re ready to test the formula out for yourself.
Bear in mind that you can see quick results with content writing, but it is usually a long term strategy and best results will come after at least 3 months.
The key is to write good quality and in-depth topics which will engage people’s interest. If your audience is finding value in your content and sharing your message then it’s a good idea to create a content plan so that you’re consistently producing blog posts.
Finally, we have not covered all of the tactics for increasing website visitors in this post, so it’s worth continuing your research and we encourage you to search for backlink strategies so that your blog post gets referral visits from other websites.